Business strategist. Executive coach. Thought partner.

As the leader behind B-ON the Obvious, Kathey Wagner creates positive, life-changing experiences and new market realities for entrepreneurs and senior executives in the finance, insurance, hospitality, architecture, engineering, and legal industries.

She began her career with State Farm, where she earned her CPCU, CLU, and ChFC designations, and worked her way up from cross-functional managerial positions to executive leadership roles in operations, sales, and marketing. After nearly 25 years at State Farm, Kathey started B-ON the Obvious to help entrepreneurs and senior executives advance their businesses and realize their potential. She’s a proven leader who consistently wins in highly-competitive environments, and now, she enjoys helping her clients do the same.

Going “beyond the obvious”

Kathey has built B-ON the Obvious to be different than most strategy and consulting firms. When you work with us, you can look forward to:

A balance between strategy and implementation

While many strategist purely focus on high-level planning or day-to-day execution, B-ON the Obvious blends the best of both worlds.

Our process begins with discovery to uncover your “why” and desired outcomes. Then, we complete a thorough business analysis and identify creative ways to make the biggest impact with the fewest changes.

As we move into implementation, our team connects with yours to enlist their help in putting the plan into action and keeping everyone accountable. By earning their trust and engaging them in the process, we help your team experience even greater success during execution and beyond.

A long-lasting relationship

We’re about long-term relationships, not quick fixes. While B-ON the Obvious may start out as your strategist, we often end up as your friend and confidant.

Our goal is to help you achieve important short-term gains while laying the groundwork for long-term growth. That’s why we go “beyond the obvious” in everything we do, from our unique approach, to our creative ideas, to the ways we invest in you intellectually, emotionally, and even financially.

Focus on the “whole person”

People are emotional beings, so why is everything in business boiled down to facts and figures? Our goal is to help you achieve your dreams, so we address every aspect of life — professional and personal, logical and emotional — to break down all the barriers holding you back. Consider us your coach, your sounding board, your cheerleader, your thought partner, and your #1 teammate through this life-changing experience.

Broad and deep business expertise

B-ON the Obvious brings decades of experience working in diverse environments and industries, from startups to Fortune 50 companies, insurance to engineering, consulting to executive leadership, and more. With this broad and deep expertise, our team offers a different slant on business that helps you achieve your dreams.

To learn more about us and how we can help you, get in touch today.